Jim Beam’s “devil’s share”. Other side of the famous expression.

Everyone knows what “angel’s share” is. By analogy with this term, Jim Beam Company brought in the concept “devil’s cut”. The fact of the matter is that whiskey has to be contained in oak barrels for some time (from one to many years) and during the storing, some amount of whiskey is absorbed by the walls of the barrels. Oak wood gives special piquancy to whiskey. Therefore, guys from Jim Beam decided not to lose this special aroma and created a special drink called Jim Beam Devil’s Cut 90 Proof. Extract from the wooden barrel walls is mixed with six-year-old Bourbon. Now everyone can taste the share meant for devil for about $42 for bottle.